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Medicare Agency.
Build a business with proven systems, hands-on training, industry-leading compensation, and tailored support. Lead daily operations or employ a qualified producer. Offer products and services Americans expect to rely on in retirement.
348K*Americans turning 65 each month2025 estimated monthly average
2.6M*People affected by MA drug-plan closuresPlans ending for 2026
69.4M*Americans enrolled in Medicare2025 average monthly enrollment
*Different measures and reference periods. Turning 65 does not equal immediate enrollment. Sources & definitions.
Agency opportunities
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Primary markets
Find your market. Build your future.
Explore nine primary markets, ranked by their estimated annual turning-65 population. Find every listed territory in Opportunities.tell us where you want to build.
Agency ownershipReviewing Applications
Texas · Houston MetroNorthwest Harris County
Grow a Medicare agency across northwest Harris County, connecting established neighborhoods around Cypress, Jersey Village, Tomball and Spring.
Medicare agency ownershipCentralized servicing
One-time startup fee$15,000
Est. Medicare beneficiaries*≈ 207,500
A defined local focus within a larger opportunity. Explore the population behind this planning market, then build your capital plan.
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≈ 16,700Turning 65 each year*
≈ 186,100Residents age 65 and older*
≈ 21,400Estimated Medicare beneficiaries under 65*About 1.43% of residents under 65
≈ 207,500Estimated Medicare beneficiaries*186,100 + 21,400
Cypress, Jersey Village, Tomball and the Harris County portion of Spring.
*Market-size planning estimate = all residents age 65+ plus estimated residents under 65 with Medicare. This assumes the full 65+ population is part of the potential market; it is not a count of people currently enrolled. Counts cover the surrounding planning area and are rounded. Method and sources.
Agency ownershipReviewing Applications
Texas · Houston MetroPearland–Friendswood–League City
Create a business along Houston’s southern suburban corridor, with a local presence across Pearland, Friendswood and League City.
Medicare agency ownershipCentralized servicing
One-time startup fee$15,000
Est. Medicare beneficiaries*≈ 156,700
A defined local focus within a larger opportunity. Explore the population behind this planning market, then build your capital plan.
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≈ 12,100Turning 65 each year*
≈ 139,700Residents age 65 and older*
≈ 17,000Estimated Medicare beneficiaries under 65*About 1.84% of residents under 65
≈ 156,700Estimated Medicare beneficiaries*139,700 + 17,000
Pearland, Friendswood, League City and selected Clear Lake neighborhoods.
*Market-size planning estimate = all residents age 65+ plus estimated residents under 65 with Medicare. This assumes the full 65+ population is part of the potential market; it is not a count of people currently enrolled. Counts cover the surrounding planning area and are rounded. Method and sources.
Agency ownershipReviewing Applications
Texas · Houston MetroSugar Land–Missouri City
Build a local Medicare agency serving the established communities of southwest Houston. Explore a market centered on Sugar Land, Missouri City and Sienna.
Medicare agency ownershipCentralized servicing
One-time startup fee$15,000
Est. Medicare beneficiaries*≈ 126,900
A defined local focus within a larger opportunity. Explore the population behind this planning market, then build your capital plan.
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≈ 9,800Turning 65 each year*
≈ 115,100Residents age 65 and older*
≈ 11,800Estimated Medicare beneficiaries under 65*About 1.63% of residents under 65
≈ 126,900Estimated Medicare beneficiaries*115,100 + 11,800
Sugar Land, Missouri City and Sienna.
*Market-size planning estimate = all residents age 65+ plus estimated residents under 65 with Medicare. This assumes the full 65+ population is part of the potential market; it is not a count of people currently enrolled. Counts cover the surrounding planning area and are rounded. Method and sources.
Agency ownershipReviewing Applications
Texas · El Paso MetroEl Paso–Horizon City–Socorro
Build your Medicare agency in El Paso–Horizon City–Socorro, with Rooted’s training, technology and ongoing support.
Medicare agency ownershipCentralized servicing
One-time startup fee$15,000
Est. Medicare beneficiaries*≈ 122,800
A defined local focus within a larger opportunity. Explore the population behind this planning market, then build your capital plan.
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≈ 8,800Turning 65 each year*
≈ 107,800Residents age 65 and older*
≈ 15,000Estimated Medicare beneficiaries under 65*About 2.12% of residents under 65
≈ 122,800Estimated Medicare beneficiaries*107,800 + 15,000
Operating-area anchors: El Paso, Horizon City and Socorro. Population estimates include the assigned surrounding neighborhoods.
*Market-size planning estimate = all residents age 65+ plus estimated residents under 65 with Medicare. This assumes the full 65+ population is part of the potential market; it is not a count of people currently enrolled. Counts cover the surrounding planning area and are rounded. Method and sources.
Agency ownershipReviewing Applications
Texas · Dallas–Fort Worth MetroPark Cities
Build your Medicare agency in Park Cities, with Rooted’s training, technology and ongoing support.
Medicare agency ownershipCentralized servicing
One-time startup fee$15,000
Est. Medicare beneficiaries*≈ 115,100
A defined local focus within a larger opportunity. Explore the population behind this planning market, then build your capital plan.
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≈ 8,600Turning 65 each year*
≈ 98,900Residents age 65 and older*
≈ 16,200Estimated Medicare beneficiaries under 65*About 2.14% of residents under 65
≈ 115,100Estimated Medicare beneficiaries*98,900 + 16,200
Operating-area anchors: University Park and Highland Park. Population estimates include the assigned surrounding neighborhoods.
*Market-size planning estimate = all residents age 65+ plus estimated residents under 65 with Medicare. This assumes the full 65+ population is part of the potential market; it is not a count of people currently enrolled. Counts cover the surrounding planning area and are rounded. Method and sources.
Agency ownershipReviewing Applications
Texas · San Antonio MetroShavano Park–Hollywood Park–Fair Oaks Ranch
Build your Medicare agency in Shavano Park–Hollywood Park–Fair Oaks Ranch, with Rooted’s training, technology and ongoing support.
Medicare agency ownershipCentralized servicing
One-time startup fee$15,000
Est. Medicare beneficiaries*≈ 128,600
A defined local focus within a larger opportunity. Explore the population behind this planning market, then build your capital plan.
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≈ 8,600Turning 65 each year*
≈ 117,000Residents age 65 and older*
≈ 11,600Estimated Medicare beneficiaries under 65*About 1.77% of residents under 65
≈ 128,600Estimated Medicare beneficiaries*117,000 + 11,600
Operating-area anchors: Shavano Park, Hollywood Park, Fair Oaks Ranch and Boerne. Population estimates include the assigned surrounding neighborhoods.
*Market-size planning estimate = all residents age 65+ plus estimated residents under 65 with Medicare. This assumes the full 65+ population is part of the potential market; it is not a count of people currently enrolled. Counts cover the surrounding planning area and are rounded. Method and sources.
Agency ownershipAvailable
Texas · Houston MetroKaty–Cinco Ranch–Fulshear
Establish your agency in Houston’s western communities, with a market plan centered on Katy, Cinco Ranch and Fulshear.
Medicare agency ownershipCentralized servicing
One-time startup fee$15,000
Est. Medicare beneficiaries*≈ 98,200
A defined local focus within a larger opportunity. Explore the population behind this planning market, then build your capital plan.
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≈ 8,000Turning 65 each year*
≈ 90,700Residents age 65 and older*
≈ 7,500Estimated Medicare beneficiaries under 65*About 0.99% of residents under 65
≈ 98,200Estimated Medicare beneficiaries*90,700 + 7,500
Katy, Cinco Ranch, Fulshear and Pecan Grove.
*Market-size planning estimate = all residents age 65+ plus estimated residents under 65 with Medicare. This assumes the full 65+ population is part of the potential market; it is not a count of people currently enrolled. Counts cover the surrounding planning area and are rounded. Method and sources.
Agency ownershipReviewing Applications
Texas · Dallas–Fort Worth MetroGrand Prairie–Cedar Hill–Midlothian
Build your Medicare agency in Grand Prairie–Cedar Hill–Midlothian, with Rooted’s training, technology and ongoing support.
Medicare agency ownershipCentralized servicing
One-time startup fee$15,000
Est. Medicare beneficiaries*≈ 108,900
A defined local focus within a larger opportunity. Explore the population behind this planning market, then build your capital plan.
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≈ 7,900Turning 65 each year*
≈ 95,100Residents age 65 and older*
≈ 13,800Estimated Medicare beneficiaries under 65*About 2.02% of residents under 65
≈ 108,900Estimated Medicare beneficiaries*95,100 + 13,800
Operating-area anchors: Grand Prairie, Cedar Hill and Midlothian. Population estimates include the assigned surrounding neighborhoods.
*Market-size planning estimate = all residents age 65+ plus estimated residents under 65 with Medicare. This assumes the full 65+ population is part of the potential market; it is not a count of people currently enrolled. Counts cover the surrounding planning area and are rounded. Method and sources.
Agency ownershipAvailable
Texas · Dallas–Fort Worth MetroKeller–North Richland Hills
Build your Medicare agency in Keller–North Richland Hills, with Rooted’s training, technology and ongoing support.
Medicare agency ownershipCentralized servicing
One-time startup fee$15,000
Est. Medicare beneficiaries*≈ 85,300
A defined local focus within a larger opportunity. Explore the population behind this planning market, then build your capital plan.
Explore this market
≈ 7,000Turning 65 each year*
≈ 76,700Residents age 65 and older*
≈ 8,600Estimated Medicare beneficiaries under 65*About 1.40% of residents under 65
≈ 85,300Estimated Medicare beneficiaries*76,700 + 8,600
Operating-area anchors: Keller, North Richland Hills and Watauga. Population estimates include the assigned surrounding neighborhoods.
*Market-size planning estimate = all residents age 65+ plus estimated residents under 65 with Medicare. This assumes the full 65+ population is part of the potential market; it is not a count of people currently enrolled. Counts cover the surrounding planning area and are rounded. Method and sources.
About these market estimates
Planning areas include surrounding neighborhoods within 10 straight-line miles of their community anchors. Each Census block group is allocated to one listed territory. Montgomery County remains a separate, whole-county SOLD territory. Names identify operating-area anchors; final boundaries and practical driving catchments are confirmed before placement.
Estimated Medicare beneficiaries = residents age 65+ + estimated Medicare beneficiaries under 65. This is a market-size planning model, not a count of current Medicare enrollment. It assumes the full 65+ population is part of the potential market. Some residents age 65+ are not enrolled or eligible.
The 65+ population comes from the 2020–2024 ACS B01001 age table. The under-65 addition uses the same-period C27006 Medicare coverage table. Each tract’s reported under-65 Medicare count is divided by its B01001 under-65 population, then applied to the included block groups’ under-65 populations. The card percentage is the resulting local allocation as a share of all residents under 65, not a percentage added to the 65+ count. Montgomery County uses the county totals directly rather than a block-group allocation. C27006 covers civilian, noninstitutionalized residents.
The two components are rounded to the nearest hundred first and then added, so every displayed total matches its displayed breakdown. This can differ slightly from rounding the unrounded total. ACS sampling error and population changes affect the estimates.
The annual turning-65 estimate distributes each county’s July 2025 age-64 population using the ACS distribution of ages 60–64. Montgomery County uses the county’s age-64 total directly. It represents a separate incoming age cohort and is not added again to the beneficiary total. Figures are not qualified leads or finalized territory counts.
The statewide population screen uses approximately 2,100 people entering age 65 each year as a preliminary reference for the Steady Production scenario. This is an estimate scaled from the Houston planning markets, not a validated production threshold. Income differences do not exclude a market. Reported city crime is reviewed separately. Missing statistics are recorded as unknown and do not automatically exclude a market. Office and event locations require a local safety review before placement. City averages do not establish safety throughout a territory. Population estimates are potential market size, not qualified prospects or a performance guarantee. FBI crime data
A focused path to agency ownership
Your agency.
A clear place to start.
Start with a $15,000 one-time startup fee and build with Rooted’s advertising blueprint, training, technology and client-servicing support.
Compare the full ownership model, then plan the capital that gives your business room to grow.
Build your investment planONE-TIME STARTUP FEE$15,000
Included in your total starting capital.
ILLUSTRATIVE TOTAL STARTING CAPITAL$149,500–$254,500
Historical Benchmark with $5,000 monthly temporary owner pay. The low end excludes office costs and owner pay; the high end includes both. Slower production, additional staffing or higher income needs can require more.
Compare the entry fee
A lower fee. More room to build.
Rooted's $15,000 startup fee is below the published standard entry fees of the four franchises below. Keep more of your capital available for launch and growth.
| Brand | Business | Standard entry fee | Rooted's fee advantage |
|---|---|---|---|
| Rooted Benefits | Medicare agency | $15,000One-time startup fee | Your starting point |
| Brightway | Insurance agency | $25,000Before conditional fee forgiveness | $10,000 lessWith Rooted, before incentives |
| Goosehead | Insurance agency | $50,000Published standard fee; terms vary | $35,000 lessWith Rooted, before incentives |
| Jackson Hewitt | Tax preparation | $25,000New franchisee fee | $10,000 lessWith Rooted, before incentives |
| Home Instead | Home care | $54,000New franchise fee | $39,000 lessWith Rooted, before incentives |
Entry fees only. Total investment, operating reserves, staffing and ongoing fees vary by brand. This comparison does not establish higher earnings or ROI. Rooted's modeled total starting capital remains $149,500–$254,500 at the default settings above.
Sources and comparison details
Official brand pages, checked September 14, 2026. Brand names link directly to the source. Figures are standard published fees before applicable discounts, financing or special programs. Brightway offers performance-based forgiveness that may reduce or eliminate its fee. Jackson Hewitt lists a $0 fee for existing franchisees; the comparison uses its $25,000 new-franchisee fee. Confirm current terms and total capital needs in each brand's disclosure documents. Brands are not affiliated with Rooted.
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Medicare market statistics: sources & definitions
348K turning 65 per month: calculated as 4.18 million divided by 12 and rounded, using the Alliance for Lifetime Income’s 2025 estimate. It is an average, not a count of monthly Medicare enrollments.
2.6M affected by plan closures: KFF estimated that about 2.6 million people enrolled in individual Medicare Advantage prescription drug plans in 2025 faced a plan termination for 2026. This is not a count of all voluntary plan changes. KFF plan-offering analysis.
69.4M enrolled in Medicare: average monthly 2025 enrollment in Parts A and/or B, from CMS Fast Facts, April 2026. The 2025 figure is preliminary and subject to revision.
These national statistics describe different aspects of the market and are not additive, guaranteed clients, or projected results for a Rooted agency.